Why grind the slab instead of acid etching it?

Grinding opens the concrete to a consistent profile that the resin can key into. A coating is only as good as its bond, and nearly every failure we get called out to fix traces back to prep somebody skipped.

Why flake instead of a rolled-on coating?

Flake is a layered build with a clear topcoat as the wear surface, and the chips underneath hide the scuffs and dropped-hardware marks every retail floor collects. A single rolled-on layer gives you none of that.

Real job

Ladd's Turf Golf: Epoxy Flake Showroom Floor in Memphis

Q: Does an epoxy flake floor get slippery?

The opposite. The chips build texture into the surface, so the floor grips instead of skating when somebody tracks in rain.

Memphis, Tennessee · 32 photos

An epoxy flake showroom floor does two jobs at once, and the two jobs fight each other. The floor takes shop-floor abuse and gets living-room scrutiny. Racks drag across it, equipment rolls over it, and customers judge the business by it before anyone says a word.

That is the problem we solved across 5,100 square feet at Ladd’s Turf Golf in Memphis.

Why flake, and not paint

Flake is a layered build, not a coating you roll on in an afternoon.

We grind the slab first. Not etch it. Grind it. A coating is only as good as its bond, and nearly every failure we get called out to fix traces back to prep somebody skipped, which is why the least glamorous day of the job is the one that decides whether the floor is still there in ten years. Color flake goes into a wet base coat, broadcast to refusal so the chips land shoulder to shoulder with no thin spots. Then it cures. We sweep the loose flake off and grind the surface flat again before the clear topcoat goes down.

That topcoat is the part you walk on. The flake underneath does two things at once. It hides the scuffs and dropped-hardware marks every retail floor collects, and it builds texture into the surface, so the floor grips instead of skating when somebody tracks in rain.

Where the work shows

The 32 photos below cover the entry, the counter line, the branded areas, and the cut edges where the coating meets the wall.

Look at the edges. That is where a flake floor is won or lost. The field is easy, because anyone can broadcast flake across open concrete. The edges, the corners, and the transitions around a counter take hand work, and they are the first thing we photograph when a job is done.

The short version

Retail floors take abuse in front of an audience. Flake handles both halves of that at once, which is why it keeps showing up in showrooms, dealerships, and restaurants. Our epoxy flooring page walks through the rest of the systems we build.

If your floor pulls the same double duty, the finish is the easy half of the conversation. The slab under it decides the rest. Get your price in 2 minutes and we will tell you what your slab needs before we quote a coating.